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Are you comfortable with self-promotion? 🤔

In the business world, self-promotion is often perceived as a necessary skill for success. However, many individuals struggle with finding the balance between showcasing their achievements and maintaining authenticity.

In this article, I will delve into the concept of authentic self-promotion and explore how we can strike a harmonious balance between humility and #confidence in #business. Women face challenges with self-promotion.

Self-promotion is not a gender-neutral concept and it is important to explore the factors that contribute to this struggle. By highlighting this issue, we can create awareness and promote discussions around creating equal opportunities and support systems for women to overcome these barriers. Being more specific, the struggle that some women face with self-promotion can be attributed to various factors, including societal norms, cultural expectations, and internalised beliefs.

Here are a few possible reasons:

✅ Gender Stereotypes: Society often imposes gender stereotypes that influence behaviour and expectations. Women may be socialised to prioritise humility, modesty, and nurturing qualities, which can conflict with self-promotion. Assertiveness and self-promotion, which are more commonly associated with masculine traits, can be perceived as aggressive or unfeminine for women, leading to hesitation in promoting their achievements.

✅ Double Standards: Women often face higher standards and scrutiny compared to their male counterparts. They may fear backlash or criticism if they assert themselves or promote their accomplishments. The fear of being labeled as "bragging" or "pushy" can hinder their willingness to self-promote.

✅ Confidence Gap: Research has shown that women may experience a confidence gap, feeling less self-assured or doubting their abilities compared to men. This can impact their willingness to highlight their achievements and put themselves forward for recognition or advancement opportunities.

✅ Workplace Dynamics: Organisational cultures and structures can also play a role. If workplaces are male-dominated or lack gender diversity, women may struggle to find role models or mentors who can guide them in self-promotion. This can create a sense of isolation and hinder their professional growth.

It's important to note that these reasons are not absolute and can vary across individuals and contexts. Addressing these challenges requires a collective effort to challenge #gender #stereotypes, foster inclusive workplaces, provide support and #mentorship for women, and encourage a culture that recognises and values diverse contributions.

Here are some points every woman can start implementing to self-promote in an authentic way. 🔵 Embrace Your Unique Value: Authentic self-promotion begins with recognising and embracing your unique value. Take time to reflect on your strengths, skills, and accomplishments. Understand how your unique experiences and perspectives contribute to your professional journey. By appreciating your own value, you can confidently communicate and promote yourself in a genuine and authentic way.

🔵 Communicate with Authenticity:

Effective self-promotion involves communicating with authenticity. Instead of bragging or resorting to exaggerated claims, focus on sharing your accomplishments and expertise genuinely, share your own experience. Be clear, concise, and transparent in your communication, highlighting specific examples of your work and the value you bring. #Authenticity fosters trust and allows others to connect with you on a deeper level.

🔵 Celebrate Others' Success:

Balancing humility and confidence in self-promotion also involves celebrating others' success. Recognise and acknowledge the achievements of your colleagues and peers genuinely. By fostering a culture of support and appreciation, you build stronger relationships and establish yourself as someone who values collaboration and teamwork.

🔵 Demonstrate Humility: Humility is a vital aspect of authentic self-promotion. Being humble, modest, doesn't mean that you are taking away from you your qualities and values. Instead, it shows that you acknowledge that success is a result of collective effort and that you are continuously learning and growing. Practice #activelistening, show genuine interest in others, and remain open to feedback and different perspectives. Humility allows you to connect with others on a deeper level and creates a positive impression. 🔵 Find the Right Opportunities: Authentic self-promotion does not mean constantly seeking the spotlight. It involves finding the right #opportunities to showcase your work and expertise. Focus on quality over quantity and consider the context and audience. Choose platforms and situations where your self-promotion aligns with the goals and values of the people you are engaging with. Authentic self-promotion is a delicate balance between humility and confidence. By embracing your unique value, communicating with authenticity, celebrating others' success, demonstrating humility, and finding the right opportunities, you can promote yourself and your work in a genuine and effective manner. Let's challenge the notion that self-promotion is inherently self-centered. By practicing authentic self-promotion, we can inspire others, build meaningful connections, and contribute to a culture of collaboration and support.

Remember, it's not about boasting or seeking validation; it's about sharing your genuine accomplishments, expertise, and value with others in a way that encourages mutual growth and success.

Tulia 🌹


I'm Tulia Lopes, Communication Architect. And I help professionals to get their message across, amplify their impact and feel confident every time they speak.

If you are a leader who wants to break the barriers that are obstructing your communication with your teams, co-workers and managers to flow and build bridges instead, get in touch.

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💡 Remember: #leadership starts from self-leadership, and #selfleadership is founded in a #consciouscommunication foundation. 💯

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